Best AI Visibility Tools for GEO and AEO (2026)

AI visibility tools (also sold as GEO or AEO tools) ask ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines the questions your buyers ask, then record whether your brand is named, which competitors are named instead, and which pages the answers cite. Most charge by the number of prompts you track and the number of engines, and most keep API or MCP access for their higher plans.

Prices start at €15 a month (Rankscale, billed yearly) and run past €356 for agency plans. MCP access, which lets an agent such as Claude or ChatGPT run the tracking for you, usually sits higher up: Rankscale includes it from €15 a month paid yearly, Geoptie from €74 a month billed yearly, Otterly from €168 a month. zaDojo includes MCP on every account, trial included, in a €10 monthly plan with €10 of usage, and charges about €0.002 per prompt per engine on scheduled checks. No other tool here gives an agent access for €10 a month.

We make zaDojo. Competitor facts on this page come from each vendor's pricing page or documentation on the date shown above; where a vendor only shows a yearly price, we say so. Most vendors list prices in US dollars; we show them in euros converted at 1 EUR = 1.1225 USD (ECB rate, 19 October 2026), so the amount you pay depends on your card's exchange rate.

Quick picks

Lowest cost per prompt, plus SEO data: zaDojo.
Cheapest MCP access: zaDojo at €10 a month, billed monthly. Rankscale is next at €15 a month, billed yearly.
Cheapest dedicated tracker: Otterly Lite at €26 a month for 15 prompts, or Rankscale from €15 a month billed yearly.
Most engines and enterprise reporting: Profound or AthenaHQ.
Already on Semrush or Ahrefs: their AI visibility add-ons keep everything in one account.
A free one-off check: HubSpot's AEO Grader.

Comparison table

Tool	Entry price	Prompts at entry	Engines at entry	MCP
zaDojo	€10/mo with €10 of usage	Pay per check	ChatGPT, Gemini; AI Overviews, Claude, Perplexity optional	Every account, trial included
Otterly	€26/mo	15	ChatGPT, AI Overviews, Perplexity, Copilot	From Standard, €168/mo
Rankscale	€15/mo, billed yearly only	Credit based	ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini and more	Every plan
Geoptie	€44/mo, or €37/mo billed yearly	15	Any 4 of 7	From Professional, €88/mo
Peec AI	€85/mo	50	Any 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI	Yes; plan not stated
Semrush AI Visibility Toolkit	€88/mo per domain	25	ChatGPT, Google AI, Gemini, Perplexity	Through Semrush One plans
Ahrefs Brand Radar	Prompt tracking from Ahrefs Lite, €115/mo	150 checks on Lite	AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot	Through Ahrefs MCP
AthenaHQ	Free tier (300 credits), then €263/mo	Credit based	5 free, 11 paid	Yes, 100+ tools; plan not stated
Goodie	€263/mo	110	5	From Core
Scrunch	€267/mo, or €223/mo billed yearly	350	ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta	Every plan
Profound	7-day free trial, then custom pricing	50 on trial	ChatGPT, Gemini, AI Overviews on trial; up to 9 on Enterprise	Yes; plan not stated
HubSpot AEO Grader	Free one-off report	Not applicable	GPT, Perplexity, Gemini	No

What zaDojo costs for real tracking

Tracking is billed per answer, so the cost depends on prompts, engines and how often you check:

Setup	Checks a month	Cost a month
20 prompts, ChatGPT and Gemini, weekly	about 170	about €0.35
50 prompts, ChatGPT and Gemini, weekly	about 430	about €0.90
100 prompts, ChatGPT and Gemini, daily	about 6,000	about €12

These are scheduled checks at about €0.002 each. Run now checks, Claude and Perplexity cost more per answer because they use live APIs. The €10 plan covers the first two rows with room left for SEO research. The cost preview in the app shows the exact figure before you start.

zaDojo

zaDojo combines AI visibility with a full SEO toolkit: keyword research, live Google results, competitor rankings and backlinks, site audits, rank tracking, and read-only Search Console and Google Analytics.

Prompt Research turns a keyword into related questions, ChatGPT's answer to each and the sites it cited (about €0.25 per keyword, US English, questions mostly from Google's "People also ask").
Prompt Explorer asks one question live and compares ChatGPT, Claude, Gemini and Perplexity side by side.
Prompt Tracking asks saved prompts daily, weekly or monthly in ChatGPT and Gemini (collected from their consumer apps), with Google AI Overviews, Claude and Perplexity as options. The Citations view splits cited pages into yours and third-party.
MCP and skills: any account, trial included, can run all of this from Claude, ChatGPT, Cursor, Codex, VS Code, Windsurf or Gemini CLI. The server is remote, connects with OAuth or an API key, and has more than 80 tools, so the same agent can also pull keyword, ranking and backlink data. The AI Visibility Audit skill turns the answers into a short list of changes.

Choose it if you want AI visibility and SEO in one place at a low cost, or want your agent to run the tracking. Look elsewhere if you need Copilot, Grok or Meta AI coverage, a prebuilt database of millions of prompts, persona-based prompts, or enterprise features such as SSO.

Otterly

Otterly Lite is €26 a month for 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members. Gemini, AI Mode and Claude are paid add-ons. API and MCP access start at Standard (€168 a month) with 2,000 MCP requests a month. A 7-day trial needs no card.

Choose it if you want a simple tracker with Copilot coverage and clear quotas.

Rankscale

Rankscale's Essentials plan is sold yearly only, at €182 a year (about €15 a month), and Pro is €88 a month with a 7-day trial. It covers a long list of engines including DeepSeek, Mistral and Grok, and its MCP server (29 tools) is on every plan. The REST API starts at Pro+ (€204).

Choose it if you want the widest engine list on a small budget.

Geoptie

Geoptie Starter is €44 a month, or €437 a year, for 15 prompts and 2 brands. Professional is €88 a month, or €882 a year, for 100 prompts, 10 brands, the REST API and MCP. Each brand tracks any 4 of 7 engines in 123 countries, with unlimited seats. It also offers free GEO audit and checker tools.

Choose it if you track many countries or want white-label reports for clients.

Peec AI

Peec prices in euros: Starter €85 a month for 50 prompts on 3 engines and 1 project, Pro €205 for 150 prompts, Advanced €425 for 350 prompts. Users are unlimited. It is the only tool here that tracks Naver AI, and it has an AI shopping view at SKU level. Its MCP server has 53 read and 48 write tools.

Choose it if you sell in Korea, track shopping answers, or want a polished dashboard for a marketing team. Plans and six options to compare are in Peec AI pricing and alternatives.

Semrush AI Visibility Toolkit

The toolkit is €88 a month per domain for 25 tracked prompts, with no free trial. Extra users cost another €88 each. Semrush One plans (from €177 a month) bundle AI visibility with Semrush's SEO tools and MCP access, and Semrush has a database of more than 239 million AI prompts.

Choose it if your team already lives in Semrush.

Ahrefs Brand Radar

Ahrefs plans from Lite (€115 a month) include custom prompt tracking with 150 checks a month. Brand Radar's AI index, built from more than 496 million prompts modelled on Ahrefs keyword data, is a separate add-on. Ahrefs' MCP server reaches the same data.

Choose it if you want to research any brand's AI presence across a huge prompt set, not just your own prompts.

AthenaHQ

AthenaHQ has a free Essential tier with 300 credits on 5 engines. Starter is €263 a month for 3,600 credits on 11 engines with unlimited seats. One credit is one AI response. Its MCP server has more than 100 tools, including content drafting and publishing.

Choose it if you need many engines and want an agent that also drafts content.

Goodie

Goodie Core is €263 a month for 110 prompts on 5 models, with MCP and 50 content optimizations a month included, and a 7-day trial.

Choose it if you want optimization work bundled with tracking.

Scrunch

Scrunch Starter is €267 a month, or €223 billed yearly, for 350 custom prompts plus 1,000 industry prompts, 3 seats and 7 engines including Claude and Meta. MCP works on every plan; the data API is Enterprise only. A 7-day trial needs no card.

Choose it if you want persona-based prompts and a large ready-made prompt set.

Profound

Profound's public pricing now shows a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews) and a custom Enterprise plan covering up to 9 engines, the API, SSO and SOC 2. It has a hosted MCP server.

Choose it if you are an enterprise team that needs the widest engine coverage, agent analytics and compliance paperwork. What the trial and Enterprise plan include, and seven alternatives with public prices, are in Profound pricing and alternatives.

HubSpot AEO Grader

HubSpot's AEO Grader is a free one-off report scored out of 100, based on answers from GPT, Perplexity and Gemini. It does not track over time; HubSpot sells ongoing tracking separately.

Choose it if you want a quick first look before paying for anything.

How to choose

Count your prompts. 20 to 50 buying questions is enough for most companies. Paying for 350 prompts you never write is waste.
Pick engines by audience. ChatGPT first, then Google (AI Overviews, AI Mode, Gemini). Add Perplexity, Copilot or Claude if your buyers use them.
Check where MCP starts. If you want your agent to run the tracking, compare the price of the plan that includes MCP, not the entry plan.
Look at citations, not only mentions. The cited pages tell you what to change. Make sure the tool shows them.
Run it for a month before deciding. Answers vary from day to day; one week of data is noise.

For the method behind all of this, read what GEO is and how to track your brand in ChatGPT.

Questions people ask

What is the difference between GEO tools and AEO tools? None in practice. Vendors pick whichever term their buyers search for. Both track how AI answers mention your brand.

Is there a free AI visibility tool? HubSpot's AEO Grader gives a free one-off report, and AthenaHQ has a free tier with 300 credits. For ongoing tracking, zaDojo's trial credits cover a first round of checks, and its €10 plan covers weekly tracking of 50 prompts with most of the usage left over.

Do these tools show AI search volume? Some estimate it. Nobody outside the AI companies can measure how often a question is asked, so treat any volume figure as a guess.