CompareSemrush pricing
Semrush pricing in 2026: every plan, seat and add-on
What Semrush costs today, from the free account to Pro+ and Advanced, what extra users and toolkits add, and how the trial, refunds and API access work.
By Denis VeisllariPrices checked on
Semrush's paid plans start at $139 a month (about €124) for one user. Starter costs $199 (about €177) and Pro+ $299 (about €266). Advanced has no public price; Semrush quotes it after a demo. Paying for a year upfront lowers each plan by up to 17%, and there is a free account with daily limits.
Prices below come from semrush.com/pricing and the Semrush Knowledge Base. Semrush charges in US dollars, so each price has a euro equivalent at 1 EUR = 1.1225 USD. Visitors from the euro area see euro prices on Semrush's own page instead; on the day we checked, those were €134 for SEO, €190 for Starter and €286 for Pro+ a month.
Semrush plans at a glance
| Plan | Monthly | Per month, billed yearly | Websites | Tracked keywords | AI prompts tracked daily | MCP access |
|---|---|---|---|---|---|---|
| Free | $0 | n/a | 1 demo project | 10 | None | No |
| SEO | $139 (about €124) | $117.33 (about €105) | 5 | 500 | Custom prompt monitoring | No |
| Starter | $199 (about €177) | $165.17 (about €147) | 5 | 500 | 50 | Yes |
| Pro+ | $299 (about €266) | $248.17 (about €221) | 15 | 1,500 | 100 | Yes |
| Advanced | On request | On request | 40+ | 5,000+ | More than Pro+ | With a unit package |
Paid plans update tracked keywords daily, and every plan includes one user. Yearly billing is paid in full at the start of the year. Large organizations can also ask for an Enterprise agreement with custom limits, single sign-on and audit logs.
What each plan includes
The SEO plan suits a freelancer or small business with up to 5 sites. It covers basic keyword research and competitor analysis, Position Tracking (Semrush's rank tracker), Site Audit, and AI visibility reports for any domain. It does not include MCP access.
Starter keeps the same 5 websites and 500 tracked keywords and adds the wider keyword research and competitor insight tools, MCP access for AI assistants, 50 AI prompts tracked daily for one domain, 300 AI visibility reports a day and an AI readiness site audit.
Pro+ raises the limits to 15 websites and 1,500 daily keywords, and it is the first plan with historical data. For the main databases (US, UK, Canada, Australia, France, Italy, Germany, Spain and Brazil) that history goes back to January 2012. Pro+ also adds content optimization, keyword cannibalization reports, multi-location and device tracking, and 100 tracked prompts.
Advanced is for teams with 40 or more sites. It adds share of voice reporting, API access and team features, and you get a price after a demo.
Semrush One and the older Pro, Guru and Business plans
"Semrush One" is the name Semrush uses for the plans that combine SEO and AI visibility: Starter, Pro+ and Advanced. The SEO plan sits below them, with fewer AI visibility features and no MCP access.
Before Semrush One, the SEO Toolkit came in three tiers: Pro, Guru and Business. Semrush's help center now calls them SEO Classic plans, and they no longer appear on the public pricing page. If you search for Semrush Guru, the closest current plan is Pro+. Semrush's help pages put the two side by side: both include historical data, both charge $80 (about €71) per extra user, and both include 50,000 MCP API units. Existing Guru customers can check their terms under Subscription Info in their account.
What extra users cost
Each extra person needs their own seat:
| Plan | Price per extra user per month |
|---|---|
| SEO | From $45 (about €40) |
| Starter | $45 (about €40) |
| Pro+ | $80 (about €71) |
| Advanced | $100 (about €89) |
| Local, Content or Social toolkit alone | $20 (about €18) |
A three-person team on Pro+ pays $459 a month in total (about €409), which is the plan plus two extra seats.
Toolkits and add-ons
Semrush sells its other products as separate toolkits. Toolkit prices below are per month on yearly billing, as the pricing page shows them. Report and lead generation add-ons are monthly prices.
| Toolkit or add-on | Price | What you get |
|---|---|---|
| AI Visibility | $99 per domain (about €88) | 25 prompts tracked daily, mentions in ChatGPT, Google AI, Gemini and Perplexity |
| Local, Base | $30 per location (about €27) | Google Business Profile management with an AI agent, review auto-replies, map rank tracking |
| Local, Pro | $60 per location (about €53) | Adds listing management and review management |
| Content | $60 (about €53) | Topic ideas, SEO briefs and AI content optimization |
| Advertising, Base | $99 (about €88) | Google and Meta campaign dashboard, competitor keyword and Shopping ads research |
| Advertising, Pro | $220 (about €196) | Adds competitors' display, video and social ads |
| Traffic & Market | $289 (about €257) | Competitors' traffic, channel mix and market landscape for up to 100 competitors |
| Base Report | $10 per report (about €8.91) | Scheduled reports with PDF export |
| Pro Report | $20 per report (about €18) | White-label branding and sharing by link |
| Lead Generation | $90 (about €80) | A profile on the Semrush Agency Partners directory |
Free account and free trial
The free account needs no card. It gives you one project, 10 analytics requests a day and 10 tracked keywords, which is enough to look around but not to run SEO for a business.
The free trial lasts 7 days and covers the paid SEO and AI search plans and most toolkits. Semrush asks for a card and makes a small charge to check it, which it refunds straight away; you pay nothing until the trial ends. If you don't cancel in time, the trial becomes a paid subscription at the normal rate. Each toolkit trial works once per account, and exports are switched off during a trial.
API and MCP pricing
Semrush has two ways for software to reach its data.
The MCP server lets AI assistants such as ChatGPT, Claude, Gemini, Perplexity, Cursor, VS Code and Claude Code read Semrush data. Starter and Pro+ include 50,000 MCP API units, which refresh on your subscription renewal date. Advanced, and the older Business plan, need an MCP unit package of 2, 5, 10 or 20 million units. The connection is read-only, so an assistant can't change anything in your account. Traffic and market data needs a separate Trends API plan.
The full Semrush API comes with Advanced. API units are sold separately in packages of 2, 5, 10 or 20 million, and Semrush doesn't publish their prices, so you ask sales. Unused units expire at renewal. The Trends API for traffic data is a separate subscription with its own request limit.
Refunds and cancelling
Semrush has a one-time 7-day money-back guarantee. It covers your first subscription with a term of 12 months or more, or your first add-on, bought on semrush.com with a credit card. You have to ask in writing within 7 calendar days. Month-to-month plans and renewals are not refundable.
To cancel, fill in the cancellation form while logged in, then click the link in the confirmation email within 24 hours. If you don't, Semrush does not process the cancellation and billing continues. To ask for a refund at the same time, write it in the form's comments field. After cancelling you keep a free account, and Semrush keeps your Website Monitoring project data for 30 days in case you renew.
Yearly cost examples
| Setup | Billed monthly, per year | Billed yearly |
|---|---|---|
| SEO, one user | $1,668 (about €1,486) | $1,407.96 (about €1,254) |
| Starter, one user | $2,388 (about €2,127) | $1,982.04 (about €1,766) |
| Pro+, one user | $3,588 (about €3,196) | $2,978.04 (about €2,653) |
| Pro+, three users | $5,508 (about €4,907) | Ask Semrush |
Toolkits come on top of these figures.
Which Semrush plan fits
- One website, occasional research: the free account plus Google Search Console may be enough. If not, the SEO plan.
- You want an AI assistant to use Semrush data, or you want AI prompt tracking: Starter.
- Six to fifteen sites, or you need data from past years: Pro+.
- More than 15 sites, API access or a large team: Advanced, priced after a demo.
Who owns Semrush
Adobe completed its purchase of Semrush on 28 April 2026. In its customer FAQ, Semrush said there would be no immediate changes to products, billing or pricing.
How zaDojo compares
We make zaDojo, an SEO and AI visibility platform that works through the AI agent you already use. It has one plan: €10 a month, which includes €10 of usage credits, every feature, unlimited projects and no seat fees. MCP access is included from the free trial on. It uses DataForSEO data and has no ad research or content writing toolkit, so it does not replace everything Semrush sells. See zaDojo vs Semrush for a side-by-side look and zaDojo pricing for typical costs.
FAQ
How much is Semrush per month?
SEO is $139 (about €124), Starter $199 (about €177) and Pro+ $299 (about €266) for one user. Advanced is priced on request.
Is Semrush free?
There is a free account with one project, 10 analytics requests a day and 10 tracked keywords. Regular SEO work needs a paid plan.
How long is the Semrush free trial?
Seven days. You need a card, and the trial turns into a paid plan unless you cancel before it ends.
How much is Semrush One?
Starter is $199 a month (about €177) and Pro+ $299 (about €266). Advanced, the top Semrush One plan, is priced after a demo.
What happened to Semrush Guru?
Guru is one of the older SEO Classic plans and is no longer on the pricing page. Pro+ is the current plan at the same level.
How much does the Semrush API cost?
API access comes with the Advanced plan, and API units are sold in packages whose prices Semrush gives through sales. Starter and Pro+ include 50,000 MCP API units for AI assistants.
Does Semrush give refunds?
Only within 7 days of a first annual plan or first add-on bought with a card on semrush.com. Monthly plans are not refunded.
How much do I save by paying yearly?
Up to 17%. The SEO plan drops from $139 (about €124) to $117.33 a month (about €105), paid for the whole year upfront.
Related pages
SEO data for one site, from €10 a month
zaDojo is our product: keyword research, rank tracking, site audits, backlinks and AI visibility for €10 a month, with €10 of usage included and MCP access for your AI agent. Read the full zaDojo vs Semrush comparison.