AI Visibility Checker

AI visibility is how often AI assistants such as ChatGPT, Gemini and Google AI Overviews mention your brand or link to your site when people ask about your market. It works differently from a Google ranking. There is no position one, just an answer that either names you or does not, and a short list of sources it drew from.

Two signals matter. A mention means the answer names your brand, which is what a buyer reads. A citation means the answer links to one of your pages as a source, which is what can send a visitor to your site. You can have one without the other.

An invented example. You sell a CRM for agencies and ask best CRM for small agencies in the United States. The answer recommends four products, yours is not one of them, and it cites a software review site, two comparison posts and one vendor's pricing page.

• Not mentioned, not cited. ChatGPT does not connect your brand with this question yet. Check the cited pages first: if they list your competitors and not you, getting onto them is often the fastest fix.
• Mentioned, not cited. The answer knows you, but it trusts other pages to describe you. Make sure your own pages say plainly what you do, for whom, and at what price.
• Cited, not mentioned. Your page is a source, but the answer does not name you as an option. Check whether that page states your product name next to the claim it was cited for.
• Mentioned and cited. Keep the cited page current and ask again in a few weeks, because answers change.

1. Be findable for the question. With web search on, ChatGPT can only cite pages its search step finds, so pages that are easy to find for the question have a better chance. The guide to ranking in ChatGPT walks through choosing questions, checking them and changing the pages that feed the answers.
2. Get onto the pages it cites. Review sites, comparison posts and directories that ChatGPT cites are where it learns who the options are. Getting listed there accurately can matter more than your own pages.
3. Write pages that are easy to quote. Put a direct answer near the top of the page, name your product in it, and keep facts like pricing and features easy to quote. The answer engine optimization guide and the generative engine optimization guide go deeper.
4. Check Google too. Google's AI answers pick sources differently. The AI Overview checker shows what Google cites for the same question.

• It asks one engine, ChatGPT with web search, one question, in one country. Gemini, Google AI Overviews and other assistants can answer differently.
• ChatGPT does not give the same answer every time. A single run is a snapshot, so a brand named today can be missing tomorrow and the other way round.
• Mentions are found by matching your brand name and domain in the answer text and the brands ChatGPT tagged. A different spelling or a product name that is not your brand name can be missed.
• Answers are cached for 24 hours per question and country.

One answer cannot tell you whether you are gaining or losing ground. The AI brand visibility feature in zaDojo asks the questions you choose in ChatGPT, Gemini and Google AI Overviews on a daily, weekly or monthly schedule. It records how often your brand and each competitor are named and which pages get cited, so you see a mention rate over many answers instead of one. A scheduled check costs about €0.002 per question per engine.