Profound vs Peec AI: pricing, engines and which to pick

Profound and Peec AI both track whether ChatGPT, Gemini and Google's AI answers name your brand. They sit at opposite ends of the market. Peec publishes its prices and starts at €85 a month for 50 prompts. Profound publishes a free 7-day trial and then quotes Enterprise pricing, which means a sales call and a figure neither of us can print.

Short answer. Pick Peec AI if you want a price you can read today and a polished dashboard for a marketing team. Pick Profound if you are an enterprise buyer who needs nine engines, agent analytics, SSO and SOC 2, and has budget approval for a custom contract. If neither fits, the ranked list further down has six options with public prices, starting below both.

We make zaDojo, one of those options. Profound and Peec facts come from each vendor's own pricing page and documentation on the date shown above. Where a vendor lists prices in US dollars, we show them in euros converted at 1 EUR = 1.1225 USD (ECB rate, 19 October 2026), so the amount you pay depends on your card's exchange rate.

Side by side

Where they actually differ

Price transparency. This is the real split. Peec puts three numbers on a page and you can decide in a minute. Profound shows a trial and then asks you to talk to sales, so the comparison you can make is between a known €85 and an unknown. For a small team that difference usually settles it on its own.

Engine coverage. Profound reaches up to nine engines on Enterprise. Peec covers any three of six at a time, and is the only tool in this market that tracks Naver AI, which matters if you sell in Korea and nowhere else.

Who the dashboard is for. Peec is built for a marketing team to read. Profound adds agent analytics and the compliance paperwork a procurement team asks for, which is worth paying for in a large company and worth nothing in a company of eight.

Shopping answers. Peec has an AI shopping view at SKU level. If you sell products rather than services, that is a category of answer neither Profound nor most of the market reports on.

Ranked, cheapest first

Both of these are mid to high end. Ranked by what you pay to start, with the job each one is actually best at:

1. zaDojo, from €10 a month with 10,000 credits included, about 2 credits (€0.002) per prompt per engine on scheduled checks. Best if you want AI visibility and the rest of your SEO data in one place, or want an agent to run the tracking. MCP is on every account, trial included.
2. Rankscale, about €15 a month billed yearly only (€182 a year). Best for the widest engine list on a small budget, including DeepSeek, Mistral and Grok. MCP on every plan.
3. Otterly, €26 a month for 15 prompts. Best for a simple tracker with Copilot coverage and clear quotas.
4. Geoptie, €44 a month or €37 billed yearly, for 15 prompts and 2 brands. Best for tracking many countries or white-labelling reports for clients.
5. Peec AI, €85 a month for 50 prompts on 3 engines. Best for Korean markets, shopping answers, or a dashboard a marketing team will actually open.
6. Scrunch, €267 a month or €223 billed yearly, for 350 custom prompts plus 1,000 industry prompts. Best for persona-based prompts and a large ready-made prompt set.
7. Profound, custom. Best for enterprise buyers who need nine engines, agent analytics, SSO and SOC 2.

The order is by entry price, not by quality. A €10 plan and a custom Enterprise contract are not competing for the same buyer.

Which to pick

• You have under €100 a month. Neither. Start at the top of the ranked list.
• You want a published price and a clean dashboard. Peec AI Starter at €85.
• You sell in Korea, or you sell products. Peec AI, for Naver AI and the SKU-level shopping view.
• Procurement needs SOC 2 and SSO. Profound.
• You want the tracking inside your SEO work, or run by an agent. zaDojo from €10 a month.
• You want persona prompts and a big prompt library. Scrunch, not either of these two.

Full plan tables are on Peec AI pricing and alternatives and Profound pricing and alternatives. All twelve trackers are in best AI visibility tools.

What to do once you have picked

A tracker tells you where you stand. It does not move you. The method is in what AEO is and what GEO is, and the engine-specific work is in how to get cited by ChatGPT and AI Overview optimization.

Questions people ask

How much does Profound cost? Profound publishes a free 7-day trial with 50 prompts a day on ChatGPT, Gemini and Google AI Overviews. Beyond that it lists a custom Enterprise plan with no public price, so the only way to get a figure is to ask them.

Is Peec AI cheaper than Profound? Peec starts at a published €85 a month. Profound's paid pricing is not public, so a direct comparison is not possible, but Peec is the only one of the two you can buy without a sales call.

Do both have an MCP server? Yes. Profound hosts one, and Peec's has 53 read and 48 write tools. Peec does not state which plan MCP starts on.

Which one tracks Google AI Overviews? Both. Profound covers AI Overviews on its trial, and Peec offers them as one of the engines you can select.

Is there a free option? Not from either, beyond Profound's 7-day trial. AthenaHQ has a free tier with 300 credits, and HubSpot's AEO Grader gives a free one-off report.